The effects of labeling on consumption behavior

  • Laurens Verhoef Laurens Verhoef

The main goal of this thesis is not to question the presence of a labeling effect among non-economists, but to test whether the conclusion that a labeling effect is present is robust to including economists in the sample and to investigate whether economists are less sensitive to the labeling effect than non-economists. The main question that is going to be answered in this thesis will be: Are individuals sensitive to labeling, and if so, are economists less sensitive to the labeling effect?

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