The effects of labeling on consumption behavior

  • Laurens Verhoef Laurens Verhoef

The main goal of this thesis is not to question the presence of a labeling effect among non-economists, but to test whether the conclusion that a labeling effect is present is robust to including economists in the sample and to investigate whether economists are less sensitive to the labeling effect than non-economists. The main question that is going to be answered in this thesis will be: Are individuals sensitive to labeling, and if so, are economists less sensitive to the labeling effect?

Netspar, Network for Studies on Pensions, Aging and Retirement, is a thinktank and knowledge network. Netspar is dedicated to promoting a wider understanding of the economic and social implications of pensions, aging and retirement in the Netherlands and Europe.


Mission en strategy           •           Network           •           Organisation           •          Magazine
Board Brief            •            Actionplan 2023-2027           •           Researchagenda


Our partners

B20160708_university of groningen
B20211201_Cardano_Logo 2021_website
AFM logo 2023 zwart wit
View all partners