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Publications (5)
Two for the price of one: If moving beyond traditional single‐best discrete choice experiments, should we use best‐worst, best‐best or ranking for preference elicitation?
Journal of Health Economics
DP 08/2022-047
DP 08/2022-047
Choice Architecture for Healthier Insurance Decisions: Ordering and Partitioning Together Can Improve Consumer Choice
Journal of Marketing
DP 07/2022-046
DP 07/2022-046
Case 2 best-worst scaling: For good or for bad but not for both
Journal of Choice Modelling
Digital customization of consumer investments in multiple funds: virtual integration improves risk–return decisions
Journal of the Academy of Marketing Science