Interactive pension communication and decision making
Increasingly individual pension participants are asked to take a share of the responsibility in providing for their retirement. The fixed retirement income and retirement age of 65 have come under pressure and pension product providers and the Dutch government are looking for ways to increase pension participants’ awareness and understanding of pension risks and to increase their willingness to make active pension decisions. Developing (online) communications that directly meet the individual participant’s information needs is an integral part of this strategy (e.g., Ministry of Social Affairs 2012, p. 12-14). This proposal aims to investigate several key questions about how best to use online interactive tools to communicate with pension participants and support their pension decisions at various stages of the pension decision making process.