The impact of travel website characteristics on consumers’ attitude towards intention to purchase and recommend

This research aims to examine the effect of Usefulness (of information), Aesthetics and Ease of use on Intention to purchase and Intention to recommend a tourism related website. The dissertation starts with the review of the available literature, following by the research methodology, the data analysis, the main findings and the overall conclusions. In addition, the managerial implications, limitations and the future research are presented.