The effect of saliency of graphical information on investment decisions – An eye-tracking experiment

  • Hong Phuoc Vo Hong Phuoc Vo

In contrast to the traditional framework of rational economic agents, the growing subfield of behavioural finance has shown that individual investors can be systematically biased, which leads to a range of inefficient finance decisions, such as under-participation in equity markets, under-diversified portfolios, or decisions influenced by funds’ marketing efforts and other irrelevant factors. In order to protect investors from such biases, there are two approaches proposed by academia so far: increasing investors’ financial literacy and enhancing financial information disclosure. This study adopts the second approach.

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