We study portfolio choice in a Black–Scholes world under drift uncertainty. Preferences towards risk and ambiguity are modeled using the smooth ambiguity approach under a double power utility assumption and a normal distribution assumption on the unknown drift. Optimal investment in this setting is timeinconsistent. Utility is maximized by a time-inconsistent pre-commitment strategy resembling the classical Merton solution. In contrast, the optimal dynamically consistent investment strategy accounts for variations in the perceived severity of drift uncertainty, increasing the riskiness of the strategy gradually over time. We provide a detailed comparative analysis of the mechanics and interplay of ambiguity, myopia and optimal decisions in this setting. We show that an investor who pre-commits will regret that decision from some time point onwards, wishing that she had followed the dynamically consistent strategy.

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