Framing and communication: The role of frames in theory and in practice

Framing effects of different sorts are prominently present in the decision-making literature and beyond it. Framing refers to situations in which decision makers respond differently to problems that, though differently framed (formulated), are considered equivalent from a normative analytical viewpoint. In this paper Gideon Keren (TiU) interprets the literature on how framing influences decision-making on taking and covering risk.

Netspar, Network for Studies on Pensions, Aging and Retirement, is a thinktank and knowledge network. Netspar is dedicated to promoting a wider understanding of the economic and social implications of pensions, aging and retirement in the Netherlands and Europe.


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