The effects of labeling on consumption behavior
Economics and psychology of life cycle decision making
Academic Paper
17 March 2011
The main goal of this thesis is not to question the presence of a labeling effect among non-economists, but to test whether the conclusion that a labeling effect is present is robust to including economists in the sample and to investigate whether economists are less sensitive to the labeling effect than non-economists. The main question that is going to be answered in this thesis will be: Are individuals sensitive to labeling, and if so, are economists less sensitive to the labeling effect?