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Kennisplein > Increasing the attractiveness of mass-customization: The role of complementary online services and range of options

Increasing the attractiveness of mass-customization: The role of complementary online services and range of options

Supporting consumer pension decision-making online

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Authors

Contributors to this publication:

Benedict Dellaert

Pratibha Dabholkar

Academic Paper
25 February 2010

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Researchers

Benedict Dellaert

Pratibha Dabholkar